In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds.
If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics:
- With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- LinkedIn counts executives from nearly all 2018 Fortune 500 companies as members
- More than 30 million companies are represented on LinkedIn
There simply isn’t another social network with that kind of community and momentum for business professionals. And while most professionals have been using LinkedIn for years and may see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have.
In The Sophisticated Marketer’s Guide to LinkedIn, there are 55 pages of advice on reaching the right people and taking your marketing to the next level directly from marketers within LinkedIn, as well as some of the top B2B marketing professionals in the business.
There’s also an excellent list of 24 B2B marketing experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn—and that’s where we’d like focus today. Many of the names on the list will be familiar to you, such as our own CEO Lee Odden. But some are likely to be new discoveries.
Congratulations to those on the list and to anyone who downloads and reads The Sophisticated Marketer’s Guide to LinkedIn.
24 B2B Marketers LinkedIn Says You Need To Know
Robert Rose
Chief Troublemaker, The Content Advisory
Twitter: @Robert_Rose
LinkedIn: /in/robrose
Aaron Orendorff
Founder, iconiContent
Twitter: AaronOrendorff
LinkedIn: in/aaronorendorff
Ryan Robinson
Content Marketing Consultant
Twitter: TheRyanRobinson
LinkedIn: in/theryanrobinson/
Carla Johnson
Chief Innovator, Type A Communications
Twitter: CarlaJohnson
LinkedIn: /in/carlajohnson
Allen Gannett
CSO, Skyword
Twitter: Allen
LinkedIn: /in/allengannett
Shane Barker
Co-Founder and CEO, Content Solutions
Twitter: shane_barker
LinkedIn: /in/shanebarker
Ann Handley
Chief Content Officer, MarketingProfs
Twitter: MarketingProfs
LinkedIn: /in/annhandley
Katie Martell
Marketing Consultant, On-Demand Marketing
Twitter: KatieMartell
LinkedIn: /in/katiemartell
Mandy McEwen
Founder and CEO, Mod Girl Marketing
Twitter: MandyModGirl
LinkedIn: /in/mandymcewen
Michael Brenner
CEO, Marketing Insider Group
Twitter: BrennerMichael
LinkedIn: /in/michaelbrenner
Lee Odden
CEO, TopRank Marketing
Twitter: LeeOdden
LinkedIn: /in/leeodden
Nancy Badillo
CEO, NancyBadillo.com
Twitter: NancyBadillo13
LinkedIn: /in/nancybadillo
Jay Baer
Founder, Convince & Convert
Twitter: jaybaer
LinkedIn: /in/jaybaer
Jason Miller
Brand Marketing Lead, Microsoft
Twitter: JasonMillerCA
LinkedIn: /in/jsnmiller
Vin Clancy
Founder, Magnific
Twitter: vincentdignan
LinkedIn: /in/vincentdignan
Andrew Davis
Keynote Speaker, Monumental Shift
Twitter: DrewDavisHere
LinkedIn: /in/drewdavishere
Heidi Bullock
CMO, Engagio
Twitter: HeidiBullock
LinkedIn: /in/hbullock
Gina Schreck
CEO, SocialKNX
Twitter: Ginaschreck
LinkedIn: /in/ginaschreck
Doug Kessler
Creative Director and Co-Founder, Velocity Partners
Twitter: dougkessler
LinkedIn: /in/dougkessler
Gabe Villamizar
Global Sales Evangelist, Lucid
Twitter: gabevillamizar
LinkedIn: /in/gabevillamizar
Suzanne String Nguyen
Video Evangelist, Shootsta
Twitter: StringStory
LinkedIn: /in/stringstory
Joanna Penn
Director, The Creative Penn
Twitter: thecreativepenn
LinkedIn: /in/joannapenn
Janet Murray
Content Marketing Expert
Twitter: jan_murray
LinkedIn: /in/janet-murray74
Julia McCoy
Content Marketing Expert
Twitter: JuliaEMcCoy
LinkedIn: /in/juliaemccoy
No list is ever perfect, so who would you add to this list? Let us know in the comments.
If you’re ready to dig in to the 2019 The Sophisticated Marketer’s Guide to LinkedIn, start now and grab your own copy here:
