MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.
The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.
To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.
Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.
In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.
List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.
Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a jumping off point to help expand your own content marketing learning.
In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.
Before we kick off the list we have to send many special thanks to the “Queen of B2B Marketing” herself, MarketingProfs’ own #MPB2B host and keynote speaker Ann Handley.
Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs
Now let’s jump right in with this year’s list of 25 top B2B marketers to follow and learn from.
Top 25 B2B Marketing Influencers To Follow
Andy Crestodina @crestodina
Chief Marketing Officer and Co-Founder, Orbit Media Studios
Michael Barber @michaeljbarber
Vice President of Marketing, Charter School Capital
Christopher Penn @cspenn
Chief Data Scientist, Trust Insights
Lee Odden @LeeOdden
Founder and Board Advisor, TopRank Marketing
Joe Pulizzi @JoePulizzi
Founder, The Tilt
Cathy McPhillips @cmcphillips
Chief Growth Officer, Marketing AI Institute
Justin Levy @justinlevy
Senior Director, Influencer Marketing & Head of Community, Demandbase
Paul Roetzer @paulroetzer
Founder and CEO, Marketing AI Institute
Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions
Laura Ramos @lauraramos
Vice President, Principal Analyst, Forrester Research
Ann Handley @marketingprofs
Chief Content Officer, MarketingProfs
Jay Acunzo @jayacunzo
Co-Founder, Creator Kitchen
Ashley Zeckman @azeckman
Co-CEO, Onalytica
Pam Didner @pamdidner
B2B Marketing Consultant, Relentless Pursuit
Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing
Erika Heald @SFerika
Founder, Erika Heald Marketing Consulting
AJ Wilcox @wilcoxaj
Founder and CEO, B2Linked
Carlos Hidalgo @cahidalgo
Co-Founder and CEO, Digital Exhaust
Ahava Leibtag @ahaval
President, Aha Media Group
Michael Brenner @Brennermichael
CEO, Marketing Insider Group
A. Lee Judge @ALeeJudge
Co-Founder and CMO, Content Monsta
Ryan Brock @demandjump
Chief Solution Officer, DemandJump
Jill Roberson @jgrozalsky
Vice President, Velir
Tony Gnau @t60productions
Founder and Chief Storytelling Officer, T60 Productions
Christine Gritmon @cgritmon
Personal Brand Consultant, Christine Gritmon Inc.
We Hope To See You At MarketingProfs B2B Forum 2023
Using the most detailed statistical analysis — no matter how comprehensive and well-researched — can only take you so far in finding the people who you’ll consider the most relevant and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other B2B marketers that influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.
To further your own marketing expertise, here’s a bonus list of the additional #MPB2B resources we’ve published surrounding this year’s big event:
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- 12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B
- Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers
- B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B
- Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?
- B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B
- B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B
- B2B Marketing Expert Interview Series: Feeling B2B with Pam Didner #MPB2B
- B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B
- Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum
If you’d like to learn more about elevating your B2B marketing, you’re in luck, as our founder Lee Odden will be presenting at #MPB2B on the topic. Here are the details about Lee’s session:
Thursday, October 5 – 4:05pm Eastern
Session with Lee Odden
Presenting: How to Elevate B2B Marketing Results With the Influence Trifecta.
We hope to see you either in-person or virtually at the exciting MarketingProfs B2B Forum 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #MPB2B hashtag.
