Here’s an interesting tidbit from Google: A recent patent filed by Sergey Brin for their search technology “invention” that describes some of the inner workings of how Google ranks pages. After reading this you’ll either: a) get very excited b) fall asleep
If you’re interested in that, you’ll also like the classic “The Anatomy of a Search Engine. I’m sure there are a few out there that would like to see a digested version of this information that provides specific web development and copywriting guidelines. For the most part, it’s still true that a site with robust, quality content that is well-linked will do nicely on Google.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
