Influencer Marketing

Work with the foremost experts in B2B influencer marketing. Unrivaled experience, networks, and knowledge to drive world-class strategies.

RESULTS WE DRIVE:

Get the Influencer Marketing Report >

Grow Brand Awareness & Reach New Audiences

Tap into the established networks and communities of respected experts in your industry.

Build Trust & Credibility Through Powerful Thought Leadership

Co-opt and complement the authority of influential leaders to differentiate from competitors.

Increase Conversions & Quality Leads

Attract qualified audiences with meaningful, action-oriented content and score more goal completions in your campaigns.

What We Do

Influencer Strategy & Planning

Build the foundation for influencer marketing success with a data-informed strategy and a roadmap to results.

Influencer Identification

Find and connect with the right influencers who actively engage and persuade your prospective audience. Our agency has existing relationships with a wide range of B2B influencers across industries and specializations, and we’re always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

Get help managing the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Collaborate with influencers to create content sponsored by your brand, published and strategically activated across brand and influencer channels (including social content, blog posts, video, ebooks and more).

Co-hosted Webinars, LinkedIn Lives & Podcasts

Partner with influencers to create webinars, LinkedIn Live shows and podcasts, adding subject matter expertise and visibility to your video and audio content.

Influencer Video

Partner with content creators to create short-form videos sponsored by your brand. Bring products, solutions and feature launches to life through authentic showcases.

Affiliate Marketing Programs

Set up and implement an affiliate influencer program, partnering with subject matter experts who can reach and engage your audience.

Influencer Event Packages

Bring influencers to your next tentpole event. Partnering with influencers at events improves your brand’s visibility, while creating valuable content. Add paid media to the mix to amplify reach and drive impact.

Influencer Measurement & Optimization

Our custom approach to influencer reporting focuses on benchmarking, impact analysis, and ongoing optimizations

Influencer Strategy & Planning

Build the foundation for influencer marketing success with a data-informed strategy and a roadmap to results.

Influencer Identification

Find and connect with the right influencers who actively engage and persuade your prospective audience. Our agency has existing relationships with a wide range of B2B influencers across industries and specializations, and we’re always adding new ones.

Influencer Competitive Audits

Find out how your competitors are leveraging influencer marketing — including what influencers, tactics and channels they’re using — so you can differentiate.

Influencer Recruitment, Management & Payment

Get help managing the details of influencer marketing, including contracts, negotiations, briefings, logistics, quality checking, reporting and payment passthrough.

Co-created & Sponsored Influencer Content

Collaborate with influencers to create content sponsored by your brand, published and strategically activated across brand and influencer channels (including social content, blog posts, video, ebooks and more).

Co-hosted Webinars, LinkedIn Lives & Podcasts

Partner with influencers to create webinars, LinkedIn Live shows and podcasts, adding subject matter expertise and visibility to your video and audio content.

Influencer Video

Partner with content creators to create short-form videos sponsored by your brand. Bring products, solutions and feature launches to life through authentic showcases.

Affiliate Marketing Programs

Set up and implement an affiliate influencer program, partnering with subject matter experts who can reach and engage your audience.

Influencer Event Packages

Bring influencers to your next tentpole event. Partnering with influencers at events improves your brand’s visibility, while creating valuable content. Add paid media to the mix to amplify reach and drive impact.

Influencer Measurement & Optimization

Our custom approach to influencer reporting focuses on benchmarking, impact analysis, and ongoing optimizations

Learn More

WHEN TO ENGAGE AN INFLUENCER AGENCY?

You’re ready to try B2B influencer marketing and want to get it right.
You lack brand recognition or share of voice in your category.
You’re hitting a wall with engagement or conversions.
You’ve tried B2B influencer marketing, but haven’t gotten results.
You want your brand to be associated with industry experts and authorities.
Your current marketing strategy isn’t bringing in enough qualified leads.
You’re interested in building valuable long-term relationships for your business.
You’re unsure how to integrate B2B influencer marketing into your broader strategy properly.

Meet the Team

TOPRANK’S APPROACH TO INFLUENCER MARKETING

TopRank Marketing is your trusted partner in the ever-evolving world of Influencer Marketing. Our data-driven approach and two decades of experience in content marketing have helped top brands achieve significant gains.

Our Influencer Approach is Customized.

B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers for your audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan

Our Influencer Approach in Relationship-Driven.

The most valuable influencer engagements are those that lead to lasting relationships. Our team works to identify influencers who are excellent fits for your brand, leading to mutually successful partnerships and ongoing collaboration.

Our Influencer Approach is Integrated.

The beauty of influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

Our Influencer Approach is Always On.

The modern digital marketing environment necessitates that brands show up for audiences in all places, at all times. An always-on commitment to influencer marketing helps you refine, evolve, and scale your marketing efforts.

1

Customized

B2B influencer marketing is not a one-size-fits-all strategy. To be effective, it needs to be tailored to your brand, your solutions, and your audience. We work with your organization to create a custom program to:

Identify & engage the most relevant influencers for your audience
Collaborate to create amazing content experiences with those industry experts & influencers
Publish, promote & amplify the content with a comprehensive content marketing & social media plan

2

Relationship-Driven

The most valuable influencer engagements are those that lead to lasting relationships. Our team works to identify influencers who are excellent fits for your brand, leading to mutually successful partnerships and ongoing collaboration.

3

Integrated

The beauty of influencer marketing is how well it integrates with and improves other tactics in your marketing mix. When approached in a strategic and connected way, influencer marketing serves to improve the result of your content marketing, social media marketing, and SEO efforts through expanded reach and signals of credibility.

4

Always On

The modern digital marketing environment necessitates that brands show up for audiences in all places, at all times. An always-on commitment to influencer marketing helps you refine, evolve, and scale your marketing efforts.