How Mitel Expanded Their Reach with Influencer Marketing

Challenge

Mitel had been testing influencer marketing in the business phone systems industry for years, but kept facing the same challenge: driving consistent, scalable performance.

Strategize

TopRank Marketing rose to the challenge with a strategic approach to the influencer marketing process, which included identifying an optimal influencer platform that could scale along with Mitel’s needs.

Customize

The tactical mix used to support Mitel’s campaign included an influencer promoted eBook as well as brand-boosting social, video, podcast, and blog content. The tools used made sure they were able to get the right content in front of the right people at the right time, optimizing overall impact.

Activate

With the right strategy and tools in place, Mitel established influencer sponsorships and content that helped accelerate product awareness, expand reach, and instill customer confidence.

Impact

With the right influencer marketing technology and processes in place, Mitel was able to achieve:

• 7.2M+ reach in social media
• 5000+ visits to landing page
• 270% increase in influencer placements