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Urchin is Now Google Analytics and it’s Free

Posted on Nov 14th, 2005
Written by Lee Odden
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    I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

    The Urchin site is now redirecting to http://www.google.com/analytics/

    According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

    Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

    Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

    Nacho at Search Engine Roundtable has posted comments and ClickZ is chiming in as well.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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