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32 Top Social Media Marketing Influencers To Follow

Posted on Mar 4th, 2020
Written by Lane Ellis
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    32 Top Social Media Marketing Influencers To Follow

    The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers.

    With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from?

    We’ve put together a list of 32 top social media marketers that includes a number of fantastic folks who may not already be on your Twitter “following” list, in addition to some industry stalwarts who those new to social media marketing would be wise to follow.

    We’ve added a quote, tip, or short lesson from each to help inspire your own social media marketing efforts.

    List Methodology: For this list we utilize the Traackr influencer marketing platform plus additional criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, along with numerous other factors including online data pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, other platforms.

    Many thanks to all the industry professionals who are actively sharing knowledge about social media marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This brief list is only a starting point to help expand your social media marketing universe.

    32 Social Media Marketing Influencers to Follow on Twitter

    Women's rowing team image.

    Beverly W. Jackson @BevJack
    Corporate VP of Social Marketing, MGM Resorts

    “The most important lesson I’ve learned about leadership is that no one leads alone.” @BevJack Click To Tweet

    Brian G Peters @Brian_G_Peters
    Strategic Partnerships, Shopify

    “The wonderful thing about social media video is that if you do it right, the videos can produce results for your business long after they’ve been posted.” @Brian_G_Peters Click To Tweet

    Amy (Schmittauer) Landino @Schmittastic
    Co-Founder & Owner, Aftermarq

    “True focus comes from believing in yourself. When you are unsure, you welcome distractions. Trust that you’re on the right path.” @Schmittastic Click To Tweet

    Amisha Gandhi @AmishaGandhi
    VP, Marketing & Communications, SAP Ariba and SAP Fieldglass

    “If we want to connect with the people we want to influence, we need to dial back the business speak and communicate more simply and directly.” @AmishaGandhi Click To Tweet

    Marcus Sheridan @TheSalesLion
    Owner & Partner, IMPACT

    “Whether it's views, shares, watch time, or more — it's the little things that make the biggest difference.” @TheSalesLion Click To Tweet

    Caitlin Angeloff @caitlinangeloff
    Social Strategy Director, Providence St. Joseph Health

    “With unprecedented targeting via the social media platforms, it is essential brands and media companies not take a one size fits all approach with their social video strategy.” @caitlinangeloff Click To Tweet

    Tim Schmoyer @timschmoyer
    Video Strategist, VideoCreators

    “When you find someone who understands your journey and your heart, get together, swap stories, and encourage each other.” @timschmoyer Click To Tweet

    Konstanze Alex @Konstanze
    Global Digital Storytelling, Cisco

    “Co-creating content with influential industry experts is one way for brands to unlock powerful, authentic storytelling that results in valuable brand experiences for customers.” @Konstanze Click To Tweet

    Rob Walch @podcast411
    VP of Podcaster Relations, Libsyn

    “The biggest shows out there did nothing to promote their show, they let their audience do it.” @podcast411 Click To Tweet

    Alison J. Herzog @alisonjherzog
    Senior Director of Brand and Digital, Visa

    “Brands need to manage experience across the entire company. Each person and department owns a piece of the overall #CX.” @alisonjherzog Click To Tweet

    Dan Gingiss @dgingiss
    Chief Experience Officer, The Experience Maker

    “Remember, when customers are reaching out with suggestions on how to improve your product or service, generally it means that they really care and that they're brand loyal.” @dgingiss Click To Tweet

    Zontee Hou @ZonteeHou
    President & Chief Strategist, Media Volery

    “To build trust, you have to understand human motivations.” @ZonteeHou Click To Tweet

    Andrew Pickering & Pete Gartland @AndrewAndPete
    Co-Founders, Andrew and Pete

    “Social media is a tool we use to keep connected with the people in our lives. It’s a way to strengthen relationships and to make new ones.” @AndrewAndPete Click To Tweet

    Jenn Herman @jenns_trends
    Social Media Strategist, Jenn’s Trends

    “I'm a BIG proponent of a clear strategy for content, posting frequency, messaging, and branding. Keeping it clearly focused on your target audience is the key.” @jenns_trends Click To Tweet

    Jon Loomer @jonloomer
    Facebook Marketing Strategist, Jon Loomer Digital

    “Keep experimenting and trying different things. You never know what the perfect combination is for you — there really is no one formula that works for everyone.” @jonloomer Click To Tweet

    Sandy Carter @sandy_carter
    VP, Amazon Web Services

    “Data is at the heart of EVERY major tech trend in the coming decade.” @sandy_carter Click To Tweet

    Justin Levy @justinlevy
    Director of Social Marketing, ServiceNow

    “You have to move from looking at marketing tactically to looking at it strategically.” @justinlevy Click To Tweet

    Scott Monty @ScottMonty
    CEO & Principal, Scott Monty Strategies

    “There's so much focus on the latest platform, trend or technology. But true storytellers know that the medium isn't the message.” @ScottMonty Click To Tweet

    Brian Fanzo @iSocialFanz
    Digital Futurist & Founder, iSocialFanz

    “Stop talking with a logo, start talking with your employees.” @iSocialFanz Click To Tweet

    Shannon Paul @ShannonPaul
    Vice President, Digital Line of Business Marketing Director, Fifth Third Bank

    “A key driver in any successful strategy is going to be organizational and operational alignments.” @ShannonPaul Click To Tweet

    Larry Kim @larrykim
    CEO, MobileMonkey

    “The ability to be a team player is one of the most important employee skills of 2020.” @larrykim Click To Tweet

    Heidi Cohen @heidicohen
    Chief Content Officer, Actionable Marketing Guide

    “As a key element of your marketing strategy your blog supports content marketing, social media, search and audience and customer acquisition.” @heidicohen Click To Tweet

    Donna Moritz @SociallySorted
    Founder, Socially Sorted

    “More than ever, it's important to survey your audience to find out what they need and how you can help them.” @SociallySorted Click To Tweet

    Mari Smith @MariSmith
    Facebook Marketing Expert, Mari Smith International

    “Those first few seconds of your video are gold. Make sure you're following a strategy that keeps people watching.” @MariSmith Click To Tweet

    Ian Anderson Gray @iagdotme
    Founder, Ian Anderson Gray

    “The Internet is a sea of helpful tools, and with so many options, it can feel like you’re drowning.” @iagdotme Click To Tweet

    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs

    “It’s incumbent on all of us in B2B marketing, whether you are a writer, or a marketer, or whatever role you play to take some risks and just get out of the box and throw an ax at that target.” @MarketingProfs Click To Tweet

    John Lee Dumas @johnleedumas
    Host, Entrepreneurs on Fire

    “It’s not always about doing as much as you possibly can - it’s about choosing the right things and going all-in on those.” @johnleedumas Click To Tweet

    Mark Schaefer @markwschaefer
    Executive Director, Schaefer Marketing Solutions

    “Good enough today isn't good enough tomorrow if you want to keep growing.” @markwschaefer Click To Tweet

    Jay Baer @jaybaer
    Founder, Convince & Convert

    “Customer experience is not only about removing friction and minimizing mistakes and calamities but also about delivering something the customer didn’t see coming.” @jaybaer Click To Tweet

    LaSandra Brill @LaSandraBrill
    Head of Integrated Digital Planning, NVIDIA

    “Don’t say no. Instead tell me how you get to yes. Being able to identify and communicate the tradeoffs is 'strategic thinking.'” @LaSandraBrill Click To Tweet

    John Hunt @Smead_JohnH
    Senior Manager of Digital Marketing, Corporate Brand Communications and eCommerce Content, Smead Manufacturing Inc.

    “Today there are no more secrets. You've got to prove you can help, and not just say it.'” @Smead_JohnH Click To Tweet

    Piece Together Your Social Media Marketing Knowledge & Execution

    Mirrored floor reflections of giant puzzle piece image.

    Statistical analysis, no matter how well-researched and deep, can only go so far in surfacing people you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d be delighted if you would share the name of social media marketers that influence you most in out comments section below.

    We hope that you’ve found at least a few new-to-you social media marketing influencers on this list, and gained a smattering of inspiration from their quotes.

    To further your own social media marketing expertise, here is a bonus list of our best relevant recent articles:

    Finally, there’s no better way to meet new B2B social media marketers than attending industry events, and you can catch our CEO Lee Odden at an array of upcoming in-person and streaming online conferences and webinars:

    March 9, 2020 Webinar Panel
    Are you ready to transform your B2B marketing?
    Featuring Joel Harrison for B2B Marketing, Doug Kessler from Velocity Partners, Lee Odden, and Mark Bornstein from ON24
    Registration info here

    March 19, 2020 Convergence Summit Minneapolis
    Lunch Keynote: In Search of Trust: How Authentic Content Drives Customer Experience
    Agenda and registration info

    March 24, 2020 Pubcon Florida
    B2B Influencer Marketing Workshop
    Register here

    March 25, 2020 Webinar
    Top B2B Marketing Challenges, Trends and Best Practices for 2020
    Register here

    April 22, 2020 – ContentTECH Summit
    How to Optimize Content Performance with Influence 
    Session info and register here

    April 23rd, 2020 – Content Marketing Conference
    How to Optimize Customer Experience with SEO and Influence
    Conference info and register here

    May 13 – 14, 2020 – Ceros Experience Matters
    How to Optimize for Customer Experience with Interactive Content
    Event and registration info here

    May 27-28, 2020 – B2B Ignite USA
    Keynote – In Marketing We Trust: How to build influence with the C-Suite and on the street
    Conference agenda and registration info here

    About the author

    Lane R. Ellis has over 40 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he's not writing about B2B marketing trends, Lane enjoys distance running (he's completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.

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