TopRank Marketing attended MarketingProfs B2B Forum. and our own Lee Odden presented How to Elevate B2B Marketing Results with the Influence Trifecta.
How to Elevate B2B Marketing Results with the Influence Trifecta
As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI are all around us.
But the way to rise up is not artificial. It is a hybrid of humanity and technology that can effectively attract, engage, and influence prospects to become our customers. But what does this android of a marketer look like, and how can it make us smarter, more meaningful, and collectively powerful? That’s exactly what B2B marketing pro Lee Odden of TopRank Marketing will share, showing how to apply the influence trifecta to your business’ this session, you’ll learn:
- Intelligence: Elevate marketing effectiveness with content that is informed by data, assisted by technology, and perfected by human talent
- Relevance: Create trusted, best-answer content co-created and optimized for what buyers are looking for in- or out-market
- Connection: Invest in relationships with the most trusted voices in your industry—present and future, popular and under-represented—as the key to authentic, meaningful content experiences
Check Out Brand New Data and Insights in this Preview of the 2023 B2B Influencer Marketing Report.
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
