Influencer Marketing has taken a hot seat for B2B brands with 86% saying their programs are successful. But is working with external thought leaders enough?
Research also shows that employee content sees 8X more engagement than content shared on brand channels. Growing influence from within is becoming an important differentiator and priority for B2B brands to build credibility with customers, industry thought leaders and improve sales conversations.
Download the full B2B Influencer Marketing Research Report now to learn more about:
- How B2B influencer marketing can elevate your brand
- Growing influence from within your organization
- The future of influencer marketing
- and so much more!
As a bonus, you’ll also receive a copy of TopRank Marketing CEO Lee Odden’s presentation on The New Frontier of B2B Influence: From the Inside Out.
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 19 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
