How monday.com Smashed Benchmarks With B2B Influencer Marketing
About monday.com
monday.com democratizes the power of software so organizations can easily build work management tools and software applications to fit their every need.
Challenge
monday.com identified an opportunity to help support teams during the pandemic that had gone from working in-office to working remotely. In a crowded marketplace, monday.com needed to meet that need quickly, in a way that was credible and added value to brands unprepared to support their newly remote teams.
Strategize
The brand partnered with TopRank Marketing to develop an influencer marketing campaign featuring industry experts that could reach and engage remote work teams more effectively than the brand on its own.
Customize
Time was of the essence and the program message needed to be as powerful and credible as possible in a short amount of time. By partnering with TopRank Marketing, monday.com was able to gain access to existing influencer relationships with the top remote work experts. The core topics identified for this program served as a means to identify and recruit the influencers most well-known in their field.
Activate
These seasoned experts and influencers in the remote work space collaborated on and promoted content published on the brand site, on the influencers’ own sites, brand social channels and via livestream.
Impact
By leveraging existing influencer relationships with top remote work experts and identified topics that would resonate best with their target audience, monday.com was able to deploy a content mix that generated great results in the time needed.
- 17.9M in potential reach from brand mentions by influencers (goal was 1M)
- 300K+ organic impressions on social media
- 3K video views of a live stream featuring two industry experts within the first week
- 1,790% above goal social reach from influencer shares of brand content
