Case Study
Large Public Accounting Firm Increased Search Visibility 96%
Challenge
A public accounting firm with expansive services and many competitors came to TopRank Marketing to help with brand visibility. Achieving a search position that reflected their authority in these hotly contested environments was proving difficult with their existing SEO strategy.
Strategize
The agency developed a highly focused SEO strategy to zero in on intent-based keywords for specific personas and niches within their target audience. The SEO program focused on:
- Optimizing existing content
- Resolving technical issues that affect rankings
- Creating new content where white space, search intent, and brand expertise come together
Impact
This data-driven SEO campaign delivered expert content that drove astounding year-over-year results:
- +1,250 overall keywords ranked year-over-year
- +55 new keywords in SERP positions 1-3
- 96% year-over-year gain in new keywords in top search positions
More of Our Work
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